Arema FC's Success on the Field Boosts Merchandise Sales During the 2024-25 Liga 1 Season
Arema FC’s performance in the 2024-25 Liga 1 has been steady, consistently staying within the top 10 teams, unlike the challenging 2023-24 season where they struggled near the bottom of the table. This improvement on the field has had a positive ripple effect on the club’s off-field business as well. Arema FC's official merchandise store has seen a noticeable increase in sales compared to last year, thanks to the team's better performance.
The rise in sales has been especially significant given that Arema FC is still not able to play home games in Malang, using Blitar'sSoepriadi Stadium as their temporary home. Despite this, the club remains grateful for the surge in merchandise sales, with popular items such as jerseys, scarves, and jackets performing well.
During Ramadan, the club has focused on their existing product range without introducing special editions. However, to further drive sales during the festive season, the club has implemented promotional programs, including large discounts and live-stream events featuring players, such as AchmadMaulana and Pablo Oliviera, who have interacted with fans while signing jerseys and other merchandise.
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